Financial Literacy Investing

Investment Strategy: Setting Financial Goals

BY Spectrum Wealth Management | Sep 13, 2022

Have you ever set a financial goal for yourself with the best of intentions, only to find yourself derailed after a few months? If so, you’re not alone. Just look at how many people start the New Year off with a brand new gym membership, only to stop going after a few months.

Let’s get back to the basics of financial goal setting so you can set yourself up for success.

What Are Financial Goals?

At first glance, this section may seem a little silly. The definition of financial goals seems self-evident. But sometimes, it’s easy to only look at the money-related goals (wanting to save $20,000 this year) and not the money-required goals that accompany the rest of your life (buying a house, taking a sabbatical from work, or funding your dream vacation).1

When you start to identify some of your financial goals, it’s important to figure out which goals fall under short-term financial goals and which of your goals require a more long-term plan. In general, short-term goals are defined as any goal that will take three years or less to complete, while long-term goals may take three to five years to complete or even longer.

Why is it important to identify a time frame for your goals? If your goal is to have $10 million saved in your retirement account by the time you’re 65, staying motivated for a goal that feels so far away can be hard. By having a mix of short and long-term goals, you’ll be able to build up successes to keep focused on the goals that will take a little longer.

Setting Financial Goals

Now it’s time for the real work. When it comes to identifying your financial goals, leave no stone unturned in every area of life. What does your dream life look like, and how similar is it to the life you lead now? Where are the disparities? Most importantly, are you and your life aligned with your current financial goals? And if not, what do you need to do to close the gap?1

The importance of getting clear about the kind of life you want to live and writing it down is two-fold. First, you’ll have a written record of what you want to do rather than have ideas floating around in your head. Again, this seems like a simple tactic, but seeing your goals in writing in the physical world makes a difference. Once they’re down on paper, you can start to examine which parts of your life match, which ones don’t and start to close the gap. The second reason is that having something to hang onto is important when the going gets tough. Life happens, and without fail, there will be some speed bumps along the way. Writing down your goals can keep you focused when the road gets rocky.2

Setting SMART Goals

Now that you have your goals and dreams written down, it’s time to figure out how to make them a reality. Sometimes this is easy to do, like canceling a subscription you no longer use, or calculating how much it will cost to spend two weeks in Bali.1

One of the easiest ways to turn your goals from dreams to reality is to use the SMART goal method. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. By applying this metric to each of the goals you’ve defined above, you can create a simple plan for each one.1 

Let’s use the example of saving for a trip to Bali. A few actions that you can take are to find the best time of year to travel to Bali, research the costs of flights and accommodations, and decide what activities you want to do when you’re there. But that doesn’t necessarily mean that you have an actionable plan to make this happen. Here’s how we can apply the SMART method:

  • Specific: I want to save for my dream vacation in Bali. I have estimated this trip will cost $5,000.
  • Measurable: Broken down, this means that I need to save roughly $97 per week or $388 per month. 
  • Achievable: My current budget has $1,000 of disposable income per month, which allows me to set aside the required funds.
  • Relevant: This should be achievable based on my income and expenses for the past year.
  • Time-Bound: I want to achieve this goal within the next year.1

Now that you have identified a SMART goal, it’s time to get started. Make it as easy as possible to save by setting up automatic transfers to a special savings account that you know you won’t dip into when a sale at Nordstrom tempts you. Track your progress, celebrate your wins, and know that a year from now, when you’re lounging on a pristine beach, you’ll have proof that you can set and achieve your financial goals.

Whether it’s paying off debt, saving for retirement, funding education, or your dream trip, setting SMART financial goals will help you build the life you’ve always wanted.


Spectrum Wealth Management, LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Additional information about Spectrum’s investment advisory services is found in Form ADV Part 2, which is available upon request. The information presented is for educational and illustrative purposes only and does not constitute tax, legal, or investment advice. Tax and legal counsel should be engaged before taking any action. The opinions expressed and material provided are for general information and should not be considered a solicitation for purchasing or selling any security.